18 Hours. Full Advertising Campaign.

 But honestly, the clock wasn't the hard part.
The real challenge was in the details; five ads, five different sets, different cars, and a cast that had to be managed across all of it without missing a beat.

Let's dive into the full story to see how we pulled it off
     
Sylndr’s marketing team came to us with a clear request: to build a campaign around their core value proposition, being the easiest and safest way to buy or sell a used car in Egypt.
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From there, we moved into creative treatment and scriptwriting, crafting five distinct ads, each tackling a different pain point in the used car market.


FINAL VIDEOS

We produced five videos that showed what makes Syndr truly different, through humor and situations audiences could immediately relate to.

And it worked, the first ad hit over a million views within just days of publishing.

1: Sahel Copy – Buy Without Surprises
2: Paperwork – Buy Without the Runaround
3: The Thief – Sell Without Fraud
04: The Cafe – Don't Miss Your Chance
05: Premium – Upgrade Your Car with Sylndr
Thumbnails Photography
Credits

Client
SYLNDR
Production House & Creative
PurpStudio
Director
Mahmoud Sadon
Director of Photography
Amr Abd El-Rahman
Executive Producer
Mohamed Osam
Assistant Director
Mokhtar Ali
Art Directors
Mohamed Salah
Nada Gamal
Production Designer
Fatma Hussein
Stylist
Marina Raafat
Makeup Artist
Mohamed Ramadan
Sound
Ezz
Production Manager
George Beshara
Gaffer
Light Rentals 
Sharif Fathi
Camera Rental
Overseas — Mohamed Soltan
Photographer
Aly Fahim
Post Producer
Amr Abdelrahman
Editor & Colorist
Ahmed Selim
VFX
PurpStudio
VO
Islam Henish
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