VOO was a logistics platform serving E-Commerce businesses, but its name gave the impression of just a fast shipping company.
To change that perception, we had to start with the name.
To change that perception, we had to start with the name.
Through research into the services, brand strategy, and value proposition, we discovered that VOO is more than logistics. It’s a true partner that helps businesses grow through shipping, payment, collection, and even marketing and financing support.
That’s where the new name came from: SIDEUP
Side → from Side by side: standing next to you.
Up → from Upgrade: helping you grow.
SIDEUP = Growing your business, side by side.
illustrations and icons
From logo to complete lifestyle brand, we designed it all.
Take a look.
