HAMD Branding
Hamd is an American linenwear brand built for tropical escapes. Their Unique Selling Point: relaxed, comfortable clothes that still feel premium.
Our job was to build a visual identity that holds both at once.
Let's see.
LOGO CONCEPT
Vacation isn't just about the place, it's about the company.
That's why the logo concept is built around companionship: evoking relaxation and comfort, with a premium edge that mirrors the brand's USP.
Color Palette
What you'll find on tropical getaways: ocean, sand, and open sky.
Our color palette was built to take you there before you arrive.
Typography
We chose Urbanist: a typeface that feels modern and relaxed, while quietly evoking trust.
Brand Look & Feel
Here's how the identity looks and feels across different applications.
