AmanLeek Revamping
AmanLeek is an insurance platform that simplifies purchasing and managing insurance for both businesses and individuals.
What did we do with them?
A brand revamp driven by clear objectives، resulting in real ROI. Let’s take a look.
A brand revamp driven by clear objectives، resulting in real ROI. Let’s take a look.
The Challenge
Amanleek aims to position itself as a modern, smart insurance platform built for businesses, but its visual identity tells a different story.
- The logo feels immature and dated.
- The logo icon is generic enough to be easily overlooked or imitated.
- There's a clear disconnect between the elements: the icon is flat and simple, while the logotype is detailed and full of personality.
- The logo icon is generic enough to be easily overlooked or imitated.
- There's a clear disconnect between the elements: the icon is flat and simple, while the logotype is detailed and full of personality.
The Real Challenge
After research, strategy sessions, and direct conversations with the founder, one thing became clear: a full rebrand wasn't an option.
We had to solve all of this without losing the original identity.
We had to solve all of this without losing the original identity.
Is it possible? Let's see.
The Solution
The answer was yes. We kept the current identity, but we solved its challenges.
- We simplified the logo icon and shifted it to an outline style, giving it the modernity, intelligence, and professionalism the brand was missing.
- We improved recognition and memorability by combining the icon and logotype in symmetrical balance.
- We refined readability and improved consistency.
- Knowing the business plans to expand into the Gulf, we built an Arabic version of the logo.
The Brand Collateral
Here's how the updated identity looks across social media, stationery, and offline touchpoints, and how the brand finally carries the professional, modern presence it was missing.
The ROI
First, let's hear from Amanleek on the experience:
"Working with PurpStudio on Amanleek’s brand revamp has been an exceptional experience. They truly understood our vision and delivered a refreshed identity that feels modern, professional, and aligned with our market positioning. The team’s creativity, attention to detail, and commitment to maintaining our brand essence while elevating its visual impact were remarkable. Their collaborative approach made the process seamless, and we’re excited to see the new branding in action. Mohamed Samir, Marketing Manager at Amanleek
And most importantly:
This brand revamp, combined with strategic business and marketing efforts, opened doors to new growth opportunities, like securing a spot on Shark Tank!
And most importantly:
This brand revamp, combined with strategic business and marketing efforts, opened doors to new growth opportunities, like securing a spot on Shark Tank!
